Buffer serves independent creators managing several social accounts by helping them schedule posts across supported social networks.
The clearest demand comes from independent creators managing several social accounts. Small-business social media teams and agencies needing a straightforward publishing workflow may also have a recurring reason to buy when they need to schedule posts across supported social networks, review a content calendar and maintain publishing consistency, or analyze performance and adapt future posts.
The first buying test for Buffer is this: support for the audience's priority networks and post formats. An attractive initial result is not enough. Buyers should then assess a second factor: team permissions, analytics depth, and cost as account volume grows. A creator who shows how those conditions affect the ability to schedule posts across supported social networks can separate a genuine workflow fit from a short-lived demo.

