Knock serves product teams building multi-channel notifications by helping them design and send product notifications across channels.
The clearest demand comes from product teams building multi-channel notifications. Lifecycle marketers coordinating customer messages and engineering teams replacing internal messaging infrastructure may also have a recurring reason to buy when they need to design and send product notifications across channels, activate customer data in lifecycle messaging, or give product and marketing teams a shared message workflow.
The first buying test for Knock is this: developer experience, deliverability, and channel coverage. An attractive initial result is not enough. Buyers should then assess a second factor: governance, observability, migration effort, and cost at message volume. A creator who shows how those conditions affect the ability to design and send product notifications across channels can separate a genuine workflow fit from a short-lived demo.
